The mServe Ad server provides Ad networks a simple and efficient way to manage Advertisers and Publishers and help them meet their respective KPIs effectively.
mServe allows the creation of an Advertiser profile and associate Ad campaigns to them. Using mServe an advertisers Ad inventory can be easily uploaded to the platform, and associated with a specific campaign.
For the publishers mServe allows the creation of a publisher profile, associate Walls and define zones within the Wall. mServe supports multiple campaign types and these campaign types can be fine-tuned for specific KPI and target groups.
Cost per Impression or Cost Per Mille
Cost Per Acquisition
Cost per Sale - CPS
Cost Per Click
Cost per Install
Tenancy or Private Marketplace Partnership